Perodua assignment essay

PERODUA is a leading automotive firm in the local automotive industry, with aspirations of becoming a global organization. Founded in 1993, PERODUA has grown from a company offering a single invention into a strong and dynamic Group such as the: Perodua Kancil – August 1994 The Perodua Rusa – March 1996 The Perodua Kembara – August 1998

The Perodua Circle members also benefit from activities such as car care workshop, factory visit, treasure hunt, bowling tournament and many more. Customers mostly look at cost and functionality when deciding which car to purchase. Running costs are an important consideration, especially as a result of the recession and the squeeze on incomes.

Since then, DMM Sales have successfully established as the major merchant of Perodua vehicles in Malaysia, with sales/service outlets in most of the states. Factor study and hierarchical regression study are used to approve the theoretical model and to test the proposed hypotheses in the study.

Perodua manufacturing hybrid cars focuses on the advancing of hybrid vehicle technology and its integration into society. The society has given in a lot of efforts to make the environment greener and cleaner in today’s world, including transportation.